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POP Industry Insights
We all want the best for our environment and we all want to do our part in making the Point of Purchase industry Green, however, it is a reality that economic viability and return on investment are always going to be considerations in any project, not just a return for the environment.
However at CIS we believe that this isn’t as difficult as it may first appear. We are currently working with a number of our clients to design and implement environmental solutions that in turn deliver tangible ROI.
Collaboration is the key, with first steps to establish the benchmark we need to improve upon by measuring the performance of the materials and designs that are currently being used. Next steps are to design systems that:
- Minimise new material use
- Maximise the resources capacity
- Have an extended life
- Reduce the waste it produces during its life as well as at the end of its life
- Establish how it is to be returned or recycled at the end of its life
As a result of this approach our customers have an opportunity to maximise ROI, while creating positive environmental change.
What surprises me is when I hear people say that cardboard is the only way to go when it comes to a sustainable product. My response is, if that were true, we would still be using paper shopping bags and recycling them after only one use. Just like the evolution of the shopping bag from the rectangular paper bags through to the plastic bag (a glitch in the environmental stakes by all admissions) and now to the reusable and recyclable polypropylene shopping bags, there is clearly not only one material that can be used to paint the POP industry GREEN.
While it’s still early days for this segment of the industry, the designing, sourcing and producing of POP in recycled and recyclable materials besides cardboard is becoming more cost effective. I’m sure that we will be seeing a lot more of it before they introduce yet another product to bring home our shopping in.
If you would like to know more about our environmental initiatives please contact your local CIS office today.
Thanks for reading, and see you in store soon
Steve Howell
Managing Director
Contact
Steve Howell
Email: Steve@creativeinstore.com.au
Tel: +612 9485 0000
1 Tepko Road Terrey Hills NSW 2084
Australia
www.creativeinstore.com
Last Word
CIS are all for standing out in the retail environment, however we wonder whether some people just take this too far. This little gem appeared in a UK newspaper recently, offering some tips on how not to attract attention.
Why one wife now chooses to shop alone
Here’s proof of what can happen when a woman drags her highly disinterested husband or boyfriend along when shopping. This letter was sent by a British hypermarket to a customer in Oxford:
Dear Mrs Murray.
While we thank you for your valued patronage and use of our store loyalty card, the manager of our store is considering banning you and your family from shopping with us, unless your husband stops his antics.
Below is a list of just some of the offences over the past few months, all verified by our surveillance cameras:
- 15 Jun: Took 24 boxes of condoms and randomly put them in people’s trolleys when they weren’t looking.
- 2 Jul: Set all alarm clocks in Housewares to go off at five-minute intervals.
- 14 Aug: Moved a “Caution – Wet Floor” sign to a carpeted area.
- 4 Oct: Looked right into a security camera and used it as a mirror to pick his nose.
- 3 Dec: Darted around the store suspiciously, loudly humming the Mission Impossible theme.
- 18 Dec: Hid in a clothing rack and yelled, "Pick me, pick me!"
- 23 Dec: Went into a fitting room, shut the door, then yelled very loudly: "There is no toilet paper in here."
Yours sincerely,
Store Manager |
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